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The site blackstonedriveways.com has the following on the web site, "Whether you prefer tarmacadam or a paved drive, we can design and install a beautiful driveway that will make your home stand out." I noticed that the website also said " With over 12 years of experience in the field, you can rely on." They also stated " To complete your project to the highest standard of craftsmanship. To installing a new fence, our team will enhance the look of your property. To see examples of our work. GET IN TOUCH WITH BLACKSTONE DRIVEWAYS LTD. Based in Bolton, we cover Westhoughton and the surrounding areas." The meta header had Blackstone Driveways as the first keyword. This keyword was followed by Bolton which isn't as important as Blackstone Driveways.